Richland Beverage Associates |
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The Richland Corporation was a Texas corporation founded in October of 1952, whose primary business was the import and export of industrial goods, structural steel and oil field pipe. The founder, Manny B. Zelzer, was approached in the late 1970’s to develop and export a non alcoholic beer. Texas Select Non Alcoholic beer was created after fifteen months of research and development. |
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Initially marketed under a private label to American oil field crews, consumption grew to include the general population of Arabic countries, where Islamic law forbids the consumption of alcohol. With successful exposure at international food and trade shows, Richland Corporation expanded to additional markets including Canada, Japan, Korea, Taiwan and Mexico. Texas Select’s growth resulted in the formation of Richland Beverage Corporation in 1983. As a wholly owned subsidiary of Richland Corporation, Richland Beverage continued to benefit from established international contacts while defining it’s focus on the export beverage industry. As a result of a long and successful history in the export markets, Richland Company, a newly formed LLC has been created to represent many American Companies.
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